Experience the Rainbow

June 16, 2010

Project: Skittles – Experience the Rainbow
Client: Wm. Wrigley Jr. Company
Agency: Big Spaceship
Role: Copywriter

Experience the Rainbow” defines Skittles’ presence in the digital landscape. A never-ending stream of content lets fans scroll forever, encountering entertainment in the form of video, imagery, and general goofiness.

I extended Skittles’ irreverent humor across Skittles.com as well as the Skittles Facebook page, where 18 million+ are given a place to further their devotion and react to the Rainbow’s daily updates—e.g., “Friday is here!” I’d give the weekend a high five, but I’ve been finger painting all day.”