google’s 20 things i learned

November 22, 2010

Project: 20 Things I Learned
Client: Google
Agency: BBH
Role: Copywriter

In an effort to educate computer users of a certain age and help them become tech savvy, Google created an online book: 20 Things I Learned About Browsers and the Web. To promote the book, I worked with BBH NY to develop a series of online banners and print ads for the New York Times and other major publications. The ads relied on curiosity and simplicity—as well as Christoph Niemann’s charming illustrations—to introduce complex topics like cloud computing and phishing.