I worked with photo start-up Everpix to introduce its product and platform to consumers and to define the brand voice. Much of that meant communicating the company’s complex technology (e.g. semantic analysis) in clear, bite-size ways.
The outcome ranges from an introductory video to product tours to blog articles – all of which drive home the idea that: 1.) Our photo collections are getting messy. 2.) Everpix keeps all those memories in one place, and organizes them for you. So, take more pictures.
Update: As of November 5, 2013, Everpix closed its doors, but not without giving it their all. Details here.