Fitbit: Get Up and Go

October 30, 2012

Project: Fitbit Site Redesign
Client: Fitbit
Agency: Odopod
Role: Content Strategist, Copywriter



Fitbit is a set of activity trackers, devices, and apps that give you the upper hand on healthier living. How? By turning small steps into sizable changes. When redesigning the site, I worked closely with a visual design team to introduce the Fitbit platform.

In addition to creating consistency across visual design and voice, we crafted a system to introduce new products, including the Aria Wi-Fi Smart Scale – the product page demonstrates how it works, helping you gain insights and take control of your weight by focusing on long-term trends instead of short-term blips (hello, coconut cream pie).